Simon co-founded Imbiba in 1998. He was CFO until 2024 and since then has remained as a valuable Partner providing support to founders and is an active member of Imbiba’s Investment Committee. Prior to founding Imbiba, Simon was the CFO and part of the founding teams of a number of high growth consumer businesses which were successfully built and exited.

A chartered accountant, Simon started his career at a Big Four practice before moving into industry with Cadbury Schweppes.