It's time to reimagine space and how best to use it

Space has always been at a premium and nowhere is this more true than in London where we are constantly seeking new sites for our new ventures.

So, we've been looking at different spaces and have found an interesting way to create a retail space with a clever Pop-Up store concept. It’s said to be the World’s Smallest Pop-Up store with the most products (that’s easy when your pop-up store is just an an online store disguised as a pop-up). But what this does help us to do, is to re-imagine space and how best to use it.

Cleverly placed between two other stores, the Netshoes pop-up store is barely wider than an iPad, and comes complete with door mat and mini-signage. The iPad simply loads the standard online store to give passers by the ability to shop over 40,000 pairs of sporting shoes in seconds. While also driving people to download the stores app on their own devices. It's a clever stunt for an eComm concept. Enjoy.