How to build a digital 'taste profile'

We've been looking at Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again. The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours and textures before cross-referencing your profile against its 23,000 bottles of wine and beer. So that the moment you scan a bottle, you’ll have a compatibility match...