In the moment

We're back from recent travels again to the US in search of new inspiration and to find the best of brands and businesses, this time, from the Big Apple.  We've found plenty of new F&B businesses that have developed great business concepts - and its great to to see the drinks brands are also leading the way.  

Here, we see how Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment...